Resume
5 Years Design Experience

Bobby Zhao
Design Strategist

Background

Process

Final Design

Impact

Amphi

Amphi

Advancing Health System Decision Making 

Position

Co-Founder & Product Lead

Time

2024-25

Keywords

Health Information Management / System Design/

B2G SaaS / Public Health Financing


Amphi is a B2G digital health solution I co-founded at Harvard Innovation Lab. The software helps low income-countries develop national health service plans to improve health outcomes and increase access to care.

Amphi is a B2G digital health solution I co-founded at Harvard Innovation Lab. The software helps low income-countries develop national health service plans to improve health outcomes and increase access to care.

5

Established Partnerships

Established Partnerships

1

Pilot Country

Pilot Country

10

Interested Countries

Interested Countries

1

MVP

Krygyz Health

Insurance Fund

Krygyz Health

Insurance Fund

My Role

As the co-founder and product lead of Amphi, I developed product strategy and defined MVP features, created design assets/system for marketing and pitches, conducted research and designed the solution end-to-end.

As the co-founder and product lead of Amphi, I developed product strategy and defined MVP features, created design assets/system for marketing and pitches, conducted research and designed the solution end-to-end.

Team

Charlie Nederpelt, MD

Founder | CEO


Physician-researcher with 5+ years in health systems research and reform, including priority setting, social health insurance, cost and impact modeling


Charlie Nederpelt, MD

Founder | CEO

Bobby Zhao

Co-Founder


Human-centered product designer, previously in service and system design at CVS Health and design consultancies


Bobby Zhao


Co-Founder

Manoj Nathwani

Co-Founder


Language-agnostic full stack developer. 15+ Years of building highly scalable cloud products for UNAIDS, Ministries of Health and health systems

Manoj Nathwani

Co-Founder

Background

For developing countries, healthcare reforms are often needed but unfulfilled due to challenges in strategizing and implementation.

For developing countries, healthcare reforms are often needed but unfulfilled due to challenges in strategizing and implementation.

The WHO reports 4.5 billion people lack access to essential health services.

The WHO reports 4.5 billion people lack access to essential health services.

The WHO reports 4.5 billion people lack access to essential health services.

Low-income countries spend only $30 of annual spending on healthcare per person.

Low-income countries spend only $30 of annual spending on healthcare per person.

Low-income countries spend only $30 of annual spending on healthcare per person.

It takes countries average 2-3 years to determine how to spend their health budget.

It takes countries average 2-3 years to determine how to spend their health budget.

It takes countries average 2-3 years to determine how to spend their health budget.

Problem

For low-income countries, planning and implementing national health budget is technically complex and time-consuming due to a few core factors:

For low-income countries, planning and implementing national health budget is technically complex and time-consuming due to a few core factors:

01

Limited

Local Expertise 

01

Limited

Local Expertise 

01

Limited

Local Expertise 

01

Limited

Local Expertise 

02

Disjointed Health

Data

02

Disjointed Health

Data

02

Disjointed Health

Data

02

Disjointed Health

Data

03

Lack of Transparency

03

Lack of Transparency

03

Lack of Transparency

04

Time-

Consuming

04

Time-

Consuming

04

Time-

Consuming

05

Vague

Guidance

05

Vague

Guidance

05

Vague

Guidance

03

Lack of Transparency

03

Lack of Transparency

04

Time-

Consuming

04

Time-

Consuming

05

Vague

Guidance

05

Vague

Guidance

Current
Workflow
(Manual)

Current
Workflow
(Manual)

Current Workflow (Manual)

Project Phase

Activities

Touchpoints

Pain Points

Government decides that budget needs revision, appoints steering committee

Government decides that budget needs revision, appoints steering committee

Decide on or create service definitions and set scope

Decide on or create service definitions and set scope

Steering committee office

(in-person meetings with external consultants)

Steering committee office

(in-person meetings with external consultants)

Paper documentations + phone calls + office meetings

Paper documentations + phone calls + office meetings

Steering committee office meetings

Steering committee office meetings

Often first-time doing, guidance overwhelming, often invite external consultants

Time consuming, many meetings, high potential for  miscommunication & frustration

How to vote fairly, ensure representation, transparancy, accountability

Create technical working groups (finance, ethics, quality, etc.)

Create technical working groups (finance, ethics, quality, etc.)

Determine decision process

Determine decision process

Current services and potential services

Current services and potential services

High-level econometric estimates

Ingredient based approach

Gather indexation numbers on trends

Gather indexation numbers on trends

Gather cost estimate per item

Gather cost estimate per item

Validate indexation numbers

Validate indexation numbers

coordinate data collection with providers

coordinate data collection with providers

Validate cost estimates

Validate cost estimates

Create budget estimates per service

Create budget estimates per service

Generate budget estimates

Generate budget estimates

Deliberation phase

Deliberation phase

Decide prioritized services

Decide prioritized services

Present budget to steering committee

Present budget to steering committee

Present budget to MoH

Present budget to MoH

Adjust cost estimates & calculate budget impact

Adjust cost estimates & calculate budget impact

Decide on decision criteria

Decide on decision criteria

Choose estimation method

Service Package Selection

Process Design

Cost Estimation

Cost Estimation

Solution
& Goals

Solution & Goals

Amphi serves as an information management software to efficiently and effectively inform health policies and improve the budget development process. 

Intuitive Collaboration 

Allows teams to communicate and align priorities in an integrated platform 

Structuring 

Stepwise completion of all workflows, integrated into one user-friendly platform

Flexible Decision Making

Flexible Decision Making

Users customize workflows to fit team composition, national values and political reality 

Users customize workflows to fit team composition, national values and political reality 

Precision Estimates

Precision Estimates

Utilize local data to inform decision-making 

Utilize local data to inform decision-making 

Flexible Decision Making

Users customize workflows to fit team composition, national values and political reality 

Features
Definition

Features Definition

The MVP functions will prioritize health data collection, management, analysis and evaluation

The MVP functions will prioritize health data collection, management, analysis and evaluation

Design
Challenges

Design Challenges

Bureaucratic Complexity

The national health service planning workflow is convoluted and esoteric

Bureaucratic Complexity


The national health service planning workflow is convoluted and esoteric

Documentation + Categorization

I documented all workflows and broke them down into categories and steps

Documentation + Categorization


I documented all workflows and broke them down into categories and steps

Solution Information Overload

Prior to me joining the venture, my co-founder had an excel prototype with hundreds of pages of financial models. User testing expressed confusions and visual fatigue from a lack of guidance and information hierarchy.

Streamlined Functionalities

Based on the functional hierarchy, I compartmentalize

03

Lack of Transparency

03

Lack of Transparency

04

Time-

Consuming

04

Time-

Consuming

05

Vague

Guidance

05

Vague

Guidance

End Users

I broke down the end users into 2 major groups based on interaction mode (edit vs. view only) across the high level workflow:

1


The Steering Committee


These are the decision-makers appointed by government officials. They define goals and criterias at the beginning of the national health service plan development, and lead the service prioritization process in the end to finalize the national health plan.

2


Technical Working Group


These are the public health professionals employed by the government. They spend the most time on our platform to collect and input health data needed for health service analysis and evaluation.

User Flow

High Level Workflow

The new user flow follows the same major steps as the existing manual workflow. Steering committee users set up configurations based on national/political value then hand off to technical working group

Submit

Submit

Onboarding (Process Design)

Onboarding (Process Design)

Cost Estimation

Cost Estimation

Service Package Selection

Steering Committee

Technical Working Group

3-4 weeks

1-2 weeks

(1-2 weeks)

6-9 months

(6-9 months)

(3-4 weeks)

Onboarding (Steering Committee Workflow)

The onboarding configuration will determine how health services are ranked in the Service Prioritization process.

Cost Validation (TWG Workflow)

I broke down the end users into 2 major groups based on interaction mode (edit vs. view only) across the high level workflow:

Service Validation

Final
Design

Tailored Workflow

Tailored Workflow

Users are able to customize workflows and health goals to fit team composition, national values and political reality 


Users are able to customize workflows and health goals to fit team composition, national values and political reality 


Features:

  • Progress Tracking

  • Visibility of Data Completion Rate

Precision Estimates

Precision Estimates

Utilize local data to inform decision-making, with dynamic data visibility and transparency

Utilize local data to inform decision-making, with dynamic data visibility and transparency

Features:

  • Progress Tracking

  • Visibility of Data Completion Rate

Data Clarity

Data Clarity

Result data can be deconstructed for thorough and disciplined review processes

Result data can be deconstructed for thorough and disciplined review processes

Features:

  • Progress Tracking

  • Visibility of Data Completion Rate

Health Infrastructure Integration

Health Infrastructure Integration

Users are able to customize workflows and health goals to fit team composition, national values and political reality 


Users are able to customize workflows and health goals to fit team composition, national values and political reality 


Impact

Our user testing on Service Validation (1 service/controlled and experimental group) showed 80% increase in workflow completion speed.

14 Months


Projected increase in planning efficiency per cycle

$220,000


Potential Savings from External Consultants


Design

art

Bobby